Context: The Missing Plug in Target Audience Conversion,
Target Audience Conversion in Marketing The words ‘target audience’ has been so loosely used in marketing parlance today, that its true meaning has been overshadowed by the fanciful use of this term. It has become more than just a buzzword; it is almost like an entry pass to some marketing big boys club. This is, however, not intended to underestimate the importance of target audience in marketing, it is to say that just like rice and stew, there are other indices and factors equally important, if not more- in the success of a marketing campaign. Indeed, if it is solely omnipotent, why then does it seem like the people we term our target audience – who have been unjustly compelled to be the elixir of our business success, whether a service or a physical product– do not often convert. Please note that every business should have a buyer persona(s), if you don’t, then get down to it. This is very dicey, because conversion strategies can take many forms – going for a scheduled meeti